About us

What is J Beauty?

J-Beauty, is a refined matte finish that contrasts the bold and radiant glow common in Western beauty standards. This insight comes from the seasoned Japanese beauty and makeup professional, Ayako. Yet, she also points out that there's an evident merger happening: J-Beauty is slowly embracing facets of the Western beauty realm.
Here at Shinbi Beauty, we focus on using proven ingredients that have been trusted by traditional Japanese women for centuries. These are the ingredients that are known to provide flawless and youthful skin. Our formulas utilize both natural and organic ingredients and include: Sake Extract, Rice Water, Rice Ferment, and Japanese Green Tea.

Here are just a few benefits these ingredients will provide your skin:

Sake Extract

A natural moisturizer, it enhances skin hydration and promotes a youthful complexion.

Rice Water

Packed with vitamins and minerals, it brightens and smoothens the skin while ensuring optimum hydration.

Rice Ferment

Known for its anti-aging properties, it helps in diminishing fine lines and improving skin elasticity.

Japanese Green Tea

A powerhouse antioxidant, it fights free radicals, reduces inflammation, and protects the skin from UV damage.
Shinbi Beauty epitomizes a fusion of timeless Japanese tradition and contemporary innovation, the East and the West, science and nature. Shinbi Beauty products are truly unique and extremely effective. Immerse yourself in the radiant and youthful glow of J-Beauty with Shinbi Beauty.